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Branding, Design & Art Direction

UX/UI Design

THE CHALLENGE
Create a feature within Spotify that helps people easily share their content and get people talking about it on their social feeds.
Spotify is a music streaming app that transformed the way people enjoy audio. It is not just about listening to what you love. It’s also about the element of discovery: browsing artist collections, listening to radio stations, or tuning into your friends’ favourite jams.
THE WORK
Client:
Spotify Design

Year:
2021

Location:
London, United Kingdom

Educational institution:
University of West London
Ideation | Strategy | UX/UI Design
The three main elements that had to be touched on were: the solution (explaining the idea), the creative process (presenting insights from research), and a prototype (UX/UI mock-ups of in-product designs). I came up with Spotify Curate, a feature that complements 'Wrapped' and gives users a lot more flexibility to express their audio identity and also discover others'. Using Adobe XD, I visualized a feature that allows people to create curated lists that best represent their audio tastes and allows for easy sharing with people on social media.
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