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Branding, Design & Art Direction
MAJOR PROJECT
THE CHALLENGE
Create a Market Research Report and a Creative Tactics Document based on a chosen topic.
Taking a project from idea to reality, over the course of two semesters. The Major Project is an individually negotiated and self-managed undertaking.
THE WORK
Branding | Research | UX/UI Design | Copywriting | Visual Design | Social Media
I created a launch campaign for Prism, an online platform I developed that aggregates content from popular video streaming services. My platform also allows its users to build a community by creating and joining watch parties and discussion threads. I produced a Market Research Report that helped me gain insight into the UK Video-on-Demand market, competitors and target audience. I also developed a Creative Tactics Document that helped outline the brand guidelines and the strategy for the digital launch campaign.
Year:
2021
Location:
London, United Kingdom
Educational institution:
University of West London
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