The campaign's tag line, "A new home", in combination with showing a selection of iconic Disney characters, is an effective way of letting people know that their favourite Disney series and movies can now be found on the new streaming platform. With the imagery I created, I wanted to include one or two characters from each studio and franchise Disney owns. I chose to display the characters covered by shadows because they have become so recognizable that people will instantly associate the silhouettes with their favourite characters.